How To Optimise Your Google Business Profile

YOUR GOOGLE BUSINESS PROFILE IS THE MOST IMPORTANT RANKING TOOL

Most local businesses set up their GBP and then never touch it again. That is why you have an unfair advantage. You now know that getting your GBP right can help you dominate your competition.

Watch this 3 minute summary explaining why your GBP is so critical

Google Doesn't Understand How Your Business Helps People.

If Google doesn't understand who you help, what problems you solve & where you help people, you won't get new leads from Google search.

How We Help You Nail Your Google Business Profile

Competitor Analysis

Don't reinvent the wheel. We find THE BEST business in your niche and see exactly what helps them rank in the top 3.

Audit Your GBP

We review your Google Business Profile to see what has been implemented and what is missing.

Find The Gaps

We compare what you are doing against the best ranking GBP in your industry to find out what needs to be improved.

Recommend Changes

We give you an exact detailed list of recommendations and update the GBP for you once approved.

Monitor Regularly

We track the progress after the changes. Rankings, engagement and calls received from your GBP.

Ongoing Updates

We make sure your GBP remains active and relevant throughout the year to maximise your online visability.

Here Is The Exact List Of Items You Need To Optimise Your GBP

If you aren't ranking well in Google search, it's probably because your GBP sucks. The good news? Your competitor's GBP probably sucks as well.

AND THAT IS YOUR OPPORTUNITY. We help you nail your GBP so you can dominate your competition and capture the new leads you deserve.

01. Your GBP Needs To Be Complete

Most businesses only partially complete their GBP when they set it up and then never touch it again.

Google wants your profile to be fully complete. Why? Because it trusts it more.

That means - Claiming the profile. Ensuring all details are complete and accurate like address, phone number and business hours. Filling out attributes. Adding categories and services. Include real, high quality photos.

02. Claim Your GBP

Neary 30% of businesses have not claimed and verified their GBP.

Unclaimed GBPs are dead in the water. Google doesn't know if it is a real business or still operating. The verification process can be a big pain in the you-know-what but it is absolutely critical.

Continuous Google Review Growth

Your competitors request reviews manually. They sometimes forget to ask and their customers usually forget to leave the review.

STEP 3: We automatically send review requests when you finish a job. This keeps fresh reviews coming in so Google knows your customers still love what you do for them!

03. Your Primary Category

Outside of claiming and verifying your profile, getting this correct is the NUMBER 1 item that can improve your rankings.

Find the category that not only matches the main service you provide, but importantly also the one THAT RANKS HIGHEST ON GOOGLE.

04. Sub-categories and Services

A lot of businesses that rank poorly only list one category but they don't realise that Google allows you to list multiple categories. We normally recommend 3-4 in addition to your primary category if you have other key services/products that you provide.

Services: A LOT of business just completely ignore this section. This is a chance to give Google some additional context about the detail of your services so that you are a better chance of being matched to specific search terms.

05. Google Reviews

Google uses Google reviews to assess the relevance of a business. How popular is it? Are the customers happy? Do they say nice things in the reviews? Are reviews coming in frequently? Does the business engage with their customer by responding to reviews?

These are trust signals to Google that your business is popular and that customers continue to have a great experience. We help successful businesses like yours automate the Google review acquisition process.

06. Profile Activity

The more active and current a business appears to Google, the more likely you are to be shown to searchers by being placed at the top of the rankings.

Google loves to see two things:-

01. Photos - Including a good amount (more than 20) real, high quality photos of your business, location and staff is what google wants.

02. Posts - Businesses that post regularly on their GBP send more trust signals to Google. Just like you would on Facebook, you can post on your GBP with updates, milestones and offers to boost engagement and keep Google happy.

What Our Clients Are Saying

"My life changed forever"

"Testimonial lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim dolor elit." - Your Name

"Highly recommend this"

"Testimonial lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim dolor elit." - Your Name

"My life changed forever"

"Testimonial lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim dolor elit." - Your Name

"Highly recommend this"

"Testimonial lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim dolor elit." - Your Name

Get Started in Three Steps

Our simple, three-step process takes the hassle out of collecting Google reviews, so you can focus on running your business while we handle the rest.

1.

Sign Up and Customize

Create your account, connect your Google Business Profile, and personalize your review requests.

2.

Automate Review Invites

Our system automatically sends review requests to customers after every interaction via text or email.

3.

Watch Your Reviews Grow

Sit back and watch your Google reviews increase with our intuitive dashboard.

Affordable Plans for Every Business

Starter PLAN

$99/m

  • 50 Requests Per Month

  • Review Response AI

  • Personalized Images

  • Social Review Posting

  • Automated Requests

  • CRM Integration

  • Review Routing System

14 Days Free - Cancel Anytime

Growth PLAN

$199/m

  • 100 Requests Per Month

  • Review Response AI

  • Personalized Images

  • Social Review Posting

  • Automated Requests

  • CRM Integration

  • Review Routing System

14 Days Free - Cancel Anytime

pro PLAN

$299/m

  • 300 Requests Per Month

  • Review Response AI

  • Personalized Images

  • Social Review Posting

  • Automated Requests

  • CRM Integration

  • Review Routing System

14 Days Free - Cancel Anytime

Proof Over Promise – The Results Speak for Themselves

How Getting The GBP Right Transformed AVEN Projects

Sam is a carpenter in Ballarat but was struggling to get leads from Google. Word of mouth meant inconsistent. His primary category was set to "Carpenter" in his GBP.

Ranking in the top3 for a carpenter isn't easy. It's a competitive market with lots of choice for customers.

After speaking with Sam to understand exactly how he helped people, it became apparent that not only was he a great carpenter, but more importantly he specialised in the installation of skylights.

So we updated his primary category to skylight contractor and focused on this as his main service in addition to his other carpentry skills.

Less than 90 days later, Sam has generated nearly $40,000 from GBP leads for skylight installations.

Ready To Kick Start Your Growth?

Your business deserves the credibility and trust that comes with a strong online presence. You can effortlessly collect more reviews, attract new customers, and stay ahead of the competition.

See Our Frequently Asked Questions

We know you might have questions—so we’ve answered the most important ones right here. Learn how our automated system helps you collect more reviews, improve your reputation, and grow your business with ease.

What is Google Business Profile (GBP) Optimisation?

Think of your GBP as the ultimate landing page for your business. Optimisation isn't just about filling out your name and phone number; it’s about strategically refining your profile—from category selection and keyword-rich descriptions to high-quality imagery—so that Google views you as the most relevant answer to a local search.

How long does it take to see results from GBP optimisation?

While SEO is a long game, GBP changes often yield faster results than traditional website SEO. Most clients begin to see an uptick in "Map Pack" visibility and calls within 3 to 6 weeks. However, consistent growth in rankings usually peaks around the 3-month mark as Google’s algorithm validates your profile’s increased activity and engagement.

Will this get me into the "Local/Map 3-Pack"?

The "3-Pack" (the top three results shown on Google Maps) is the gold standard. While no one can guarantee a #1 spot—since Google’s algorithm considers proximity and competition—our optimisation process is specifically designed to hit the three pillars of local ranking:

Relevance: How well your profile matches the search.

Distance: How close you are to the searcher.

Prominence: How well-known and trusted your business is (reviews, citations, and links).

Why can’t I just manage my profile myself?

You certainly can! However, most business owners miss the technical nuances that move the needle. We handle the heavy lifting, including:

Category Nesting: Choosing the primary and secondary categories that capture the most traffic.

Geo-tagged Imagery: Optimising photos so Google knows exactly where you operate.

Review Automation: Ensuring a steady stream of fresh, 5-star feedback.

Spam Fighting: Reporting "ghost" competitors that are unfairly pushing you down the rankings.

Does my website SEO affect my GBP ranking?

Yes. Google looks at the "authority" of the website linked to your profile. If your website is slow, not mobile-friendly, or lacks local keywords, it can actually pull your GBP ranking down. That’s why we look at your local SEO ecosystem as a whole, not just the profile in isolation.